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Healthcare benefits are emotionally charged.
The fear of losing coverage, being unable to use doctors they want, or unable to afford care are among employees’ serious concerns.
Shouldn’t these be addressed upfront in healthcare communication?
Why not describe the plan’s purpose, what drives the costs, and where the money comes from to pay the benefits? If employees don’t understand these things, they’re left to wonder why the plan doesn’t cover all expenses, why networks, and why the complaining about rising health costs – “Isn’t that why the company has insurance?”
Unfortunately, too many health plan descriptions lead with a spreadsheet type listing of premiums, deductibles, copays, and other jargon-laced stuff.
Have you tried a flowchart approach? Or how about more of a story, “Each year, you pay the first $XXX of eligible expenses – that’s called the deductible. If you have additional eligible expenses, the plan begins to pay…” and so on?
Especially in healthcare benefit communication, data without context does not increase knowledge.
Help Employees Make Sense Out of Plan Costs
Until employees learn the financial facts of benefits, reactions will be primarily emotional.
Treatment Drives Healthcare Costs
If we do not control the delivery of treatment, then the main issue is how to pay the cost.
Want Employees To Control Costs: Say So, Act Like It
If you say health plan expenses are threatening your organization’s financial health, act like it matters.
Effectively Communicating Your CDHC Plan
The new consumer-involved design requires a different communication approach.
Taking Care In Communicating Cutbacks
Healthcare is an emotionally sensitive benefit. That’s why communicating about cuts is difficult to do well.
Healthcare Savings Accounts and Consumerism Communication
Help employees act like healthcare consumers.
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